Center for Research on Consumer Financial Decision Making
Welcome to CFDM
Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial decision-making through cutting-edge research, fostering dialogue among experts, and serving as a hub for the global community in this critical field.
Research FocusÌý
At CFDM, we conduct original scientific research to shed light on how consumers make financial decisions and how they can be empowered to make better choices. Our research spans various domains, including:
- Saving for college education and retirement 
- Debt repayment 
- Mortgage selection 
- Credit card usage and consumption 
- Decumulation of savings in retirement 
- Health care and insurance payments 
- Stock market investing 
- Consumer wellbeing 
We believe that insights from judgment and decision making, psychology, consumer research, behavioral finance, and behavioral economics are crucial to understanding and improving consumer financial decision-making.
Join Us
Whether you are a researcher, student, policymaker, or industry professional, we invite you to join our community and contribute to the mission of improving consumer financial decision-making. Explore our website to learn more about our research, events, and opportunities to get involved.








