Nextdoor labor
If your window to the outdoor world is Nextdoor, you might believe your neighborhood is awash in porch pirates, pooch poop, poor drivers and problematic people.
But as more municipalities find themselves without local journalism outlets, your neighbors might be the best source of community news that you have鈥攚hich is dangerous, said researchers at the College of Communication, Media, Design and Information at 麻豆免费版下载Boulder.
鈥淵ou could say Nextdoor is increasingly serving a need that has been historically served by local news outlets that don鈥檛 exist anymore,鈥 said Toby Hopp, an associate professor in the advertising, public relations and design department. 鈥淏ut Nextdoor鈥檚 business model is built around retaining audience attention and serving advertisements鈥攊t isn鈥檛 linked to journalistic norms like balance, fairness and verified reporting.鈥
, Hopp and Patrick Ferrucci, professor of journalism, found Nextdoor users are more concerned about crime鈥攁nd more likely to support aggressive policing tactics, even as Americans demonstrate against the methods employed by Immigration and Customs Enforcement officers.
The authors鈥攚hich include Hunter (Reeves) Krajewski, a PhD student in APRD鈥攅xpected Nextdoor users who were less trustful of their neighbors would be more concerned about crime, but in fact, it was the users with high levels of social trust who had that worry.
鈥淏ecause those folks trust their neighbors, they鈥檙e more likely to take reports of crime seriously, which is associated with enhanced concern and an openness to more aggressive policing,鈥 Hopp said.
Notably, the researchers鈥 survey did not establish a causal link between people concerned about crime and Nextdoor use, meaning they couldn鈥檛 determine whether users signed up for the service because they were fearful of crime. But their work is still illuminating as the national conversation remains fixated on immigration, incarceration and technology.
Losing the context
Major crime in metropolitan areas has been in decline since rising in the early part of the decade. But with neighbors venting every grievance on Nextdoor, 鈥渋t maybe gives people the idea that stolen packages, or loitering, are far more prevalent, and they鈥檙e not put in the context of policing,鈥 Ferrucci said.
A missing Amazon package is not the same as seeing ICE agents execute demonstrators or separate children from their parents. But when we lose the context of understanding crime beyond our block, it becomes easier to imagine that more aggressive law enforcement is an answer. Hopp said he was surprised by respondents鈥 willingness to consider ideas like stop and frisk, vehicle searches during routine traffic stops, and equipping police with military-grade weapons.
鈥淓ach of these questions presents real constitutional concerns,鈥 he said. 鈥淎nd if you think about what you鈥檙e willing to accept in your community, are you more willing to support these kinds of things in other communities?鈥
It鈥檚 not just ICE tactics or Fourth Amendment questions that are in the news鈥攊t鈥檚 the data gathered by companies that sell digitized surveillance. That鈥檚 not Nextdoor鈥檚 model, but it鈥檚 not a leap to see how increased concerns about crime could lead to adoption of camera technologies like Ring or Flock.
A collaboration between the companies鈥攁nnounced in a Super Bowl ad鈥攚as called off amid backlash that the new feature would create a dragnet to allow police to search for suspects, immigrants and others, instead of just missing pets.
鈥淚 think we鈥檙e finding these kinds of services, generally speaking, can鈥檛 be trusted,鈥 Ferrucci said. 鈥淎nd there鈥檚 no appetite from a regulatory body to intervene and protect consumers, who have been slowly giving away their privacy for decades.鈥
Hopp and Ferrucci bring different research specialties to the problem, which offers them broader insights on topics like these. That鈥檚 a core value of CMDI, which was created to equip students and faculty to seek opportunities in areas where different fields intersect鈥攅specially as traditional disciplinary boundaries fall in the workplace.
鈥淚 don鈥檛 know that it makes sense to silo people as journalism researchers, or advertising researchers, and so on, because all institutions are producing and distributing information in a variety of ways,鈥 Hopp said. 鈥淭o parcel that off as just journalism, or just advertising, or just public relations, becomes increasingly difficult.
鈥淲e need to understand that we are researchers of the media鈥攚hatever the media might be at any given moment.鈥澨
Joe Arney covers research and general news for the college.