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Designs visual aspects of ad campaigns and initiatives

Creates the written messaging for advertising

Ensures marketing, products and services resonate with the culture of the brand

Supports existing client accounts acting as liaison between client and the creative team

Maintain positive image and media presence for brands

Uses their extensive knowledge of communications platforms across all media channels to develop strategic plans for advertising and marketing

Utilizes insights and creative thinking along with research to strategize campaign positioning and audience.

Studies consumer preferences, category trends and competition in order to gain insights that can shape advertising

Identifies the right media mix and negotiates the best rates across all media channels for marketing and advertising campaigns

Works closely with the art director and copywriter to execute the final creative materials

Conducts data and statistical analysis within the current market trends either to guide campaign strategy or business strategy for a brand, product or service

Creatively solves user experience challenges with the goal of creating and elegant and seamless experience